AMP by Shop Sheriff automatically adds event tracking to your Google Analytics or Facebook account. Enable these events simply by entering your Google Analytics or Facebook Pixel ID in the settings panel.
Note on theme versions
As of May 17th, 2020, we updated our Analytics Tracking to track more detailed analytics on your AMP pages.
The events listed below apply to the following themes:
- Debut AMP - version 21.0.0 and above.
- Brooklyn AMP - version 6 and above.
If you created a theme or installed the AMP app after May 17th, 2020, then these events apply to you.
For a list of events tracked on older themes, please click here.
Below is a list of all the events you will find automatically tracked in your Google Analytics or Facebook analytics dashboard
Google Analytics
| Event | Event Action | Additional context available | Description |
| Pageview | Standard Google Analytics pageview | Page URL | Visited an AMP page |
| Add to cart | AMP - Added Product | All required information regarding the product. Including currency, price, product id, etc. | Clicked the "Add to cart" button on any AMP page. The event name will include the product variant |
| Buy it now | AMP - Clicked Buy it Now | All required information regarding the product. Including currency, price, product id, etc. | Clicked the "Buy it now" button on any AMP page. The event name will include the product variant |
| Search input | AMP - Clicked Search Input | Clicked the input box on a search form | |
| Search submission | AMP - Search | Search query | Submitted a search form |
| Toggled menu | AMP - Toggled Menu | Clicked the mobile menu open or mobile menu collapse buttons. | |
| Link to full site | AMP - Clicked Link to Full Site | Clicked the "Link to full site" to navigate from the AMP page to the non-AMP page | |
| Newsletter input | AMP - Clicked Newsletter Input | Clicked the input box on a newsletter form | |
| Newsletter signup | AMP - Newsletter Signup | Email address | Submitted an email address to the newsletter |
| Changed product variant | AMP - Clicked Product Variant Option | Clicked on a product's variant selection dropdown or variant selection button | |
| Clicked product thumbnail | AMP - Clicked Product Thumbnail | Clicked on a product's thumbnail image to view another image of the product | |
| Clicked product carousel | AMP - Clicked Product Carousel | Previous slide / Next slide | Clicked on the next slide or previous slide buttons for a product image carousel |
| Sorted collection | AMP - Clicked Sort By | Clicked on the "sort" option for a collection | |
| Filtered collection | AMP - Clicked Filter By | Clicked on the "filter" option for a collection |
Additionally, every Google Analytics event comes with the Custom Dimension "amp" = true. Custom dimensions help you filter page views and events coming from AMP pages. Read more about Custom Dimensions here.
Facebook Pixel
| Event | Event Action | Additional context available | |
| Pageview | Standard Facebook pageview | Page URL | Visited an AMP page |
| ViewContent |
Standard Facebook ViewContent (product pages only) |
All required information regarding the product. Including currency, price, product id, etc. | Viewed a product page |
| Add to cart | Standard Facebook Added Product event | All required information regarding the product. Including currency, price, product id, etc. | Clicked the "Add to cart" button on any AMP page. |
| Buy it now | Standard Facebook Initiate Checkout event | All required information regarding the product. Including currency, price, product id, etc. | Clicked the "Buy it now" button on any AMP page. The event name will include the product variant |
| Search input | AMPClickSearchInput | Clicked the input box on a search form | |
| Search submission | AMPSearch | Search query | Submitted search |
| Toggled menu | AMPToggleMenu | Clicked the mobile menu open or mobile menu collapse buttons. | |
| Link to full site | AMPClickLinkToFullSite | Clicked the "Link to full site" to navigate from the AMP page to the non-AMP page | |
| Newsletter input | AMPClickNewsletterInput | Clicked the input box on a newsletter form | |
| Newsletter signup | AMPNewsletterSignup | Email address of user | Submitted an email address to the newsletter |
| Changed product variant | AMPChangeProductVariant | Clicked on a product's variant selection dropdown or variant selection button | |
| Clicked product thumbnail | AMPClickProductThumbnail | Clicked on a product's thumbnail image to view another image of the product | |
| Clicked product carousel | AMPClickProductCarousel | Previous slide / Next slide | Clicked on a product's thumbnail image to view another image of the product |
| Sorted collection | AMPClickSortBy | Clicked the "sort" option for a collection | |
| Filtered collection | AMPClickFilterBy | Clicked the "filter" option for a collection |
Additionally, every Facebook Pixel event comes with the following extra parameters
| Property | Value |
| amp_event_action | Plain text description of the action. ex: Clicked filter by |
| content_category | Product or collection type associated with the page. ex: Men's |
| page_type | Page type associated with the page ex: Homepage, Product, Collection, etc |
| id | The resource ID associated with the page (Product ID, Collection ID, etc) ex: 1082930049 |
| ref | Plain text referral information. ex: AMP by Shop Sheriff |
| amp | Boolean representing that was an AMP page. This is always "true" |
Testing the events:
In order to test the events, open up your AMP page and enter the Google Analytics "Real time events" or Facebook Pixel "Test events" pages. You can then interact with the AMP page to see the data passed to either GA or FB Pixel.